Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26JW Marriott Shanghai atTomorrow Square, China 6 / 7 core values The unique JW perspective on luxury is built upon three core values that inspires everything the brand does. Authentic JW guests are sophisticated world travelers. They know where they are and they know where they are headed. They seek surroundings that reflect their destination and where they can immerse themselves in culturally genuine experiences. JW hotels make no overtures to excess formalities. And while each hotel infuses local detail into the overall experience, every JW shares the irreproachable pedigree that makes it worthy of the JW mark. Crafted At JW, craftsmanship is not a lost art, but a time-honored one, and one that is truly grounded in the appreciation of detail. Whether that translates to the way a plate is subtly garnished with an indigenous flower; how a conference room is lighted to complement a presentation; or how the artwork on the walls blends seamlessly into the décor, the idea that awe can come from the smallest detail is the truest inspiration. JW craftsmanship is something guests won’t simply notice — it is something they will taste, touch and see. Intuitive By expertly editing the experience of luxury — leaving only what is truly desired — JW creates a space, both physically and aesthetically, where guests find that everything is where they expect it to be. JW associates follow suit by serving guests without crowding them so everything they need and want is taken care of flawlessly. Uncluttered and unfettered, guests are free to fully experience the personal time and space they seek when they stay at our JW hotels.