Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26JW Marriott Cannes, France approachable luxury space over clutter » 4 / 5 The Brand Vision JW is the luxury hotel brand that provides an environment of simple elegance where guests feel welcome and free to be themselves. This is accomplished by orchestrating an experience that is expertly edited to leave only what is truly desired. The JW experience authentically reflects each property’s surroundings, imparts a sense of harmony and well-being and delivers lasting memories. It is what sets JW apart in this competitive tier and allows the brand to deliver a kind of luxury that cannot be possessed — it can only be experienced. Born in 1900, J.Willard Marriott had the unique opportunity to watch the 20th century unfold, and that he did. Studying the way crowds flocked to ice cream stands during aWashington, D.C. summer gave him the idea to open a root beer stand. From the nine-seat emporium, one of the world’s largest hospitality empires was born. By the 1980s, J.Willard’s son, Bill Marriott, was at the helm of the company and he opened the first JW Marriott hotel inWashington, D.C. as an enduring tribute to his father, who started it all.Today, over 60 luxury hotels and resorts around the world carry the JW brand name.