Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26The Power of Marriott® JW is a global hospitality brand in the Marriott lodging portfolio that is empowered by exceptional people, a commit- ment to excellence, powerful revenue-generating engines and an unparalleled knowledge of the customers it serves. Every hotel that bears the JW name is fully integrated into Marriott systems and benefits from the resources that only a power- house lodging company like Marriott can provide, including: A globally integrated reservation system, MARSHA powers Marriott’s industry-leading distribution system and is fully immersed into the company’s revenue management, eCommerce, customer loyalty and property management systems, as well as with the other e-Intermediaries. Marriott.com, the world’s largest lodging website, was ranked one of the largest retail websites and represents over half of Marriott’s eChannel gross room sales. Marriott Rewards® , is the lodging industry’s most preferred loyalty program, with an excess of 38 million members. Marriott Rewards’ robust information systems provide comprehensive customer data that allows Marriott brands to capture share through strategic targeted marketing. A legacy of hospitality expertise that has been building for nearly a century, Marriott provides hotels with multiple opportunities to benefit from the company’s scale, market knowledge and discipline-specific expertise by participating in powerful shared services program offerings. A disciplined approach to managing brand quality, which is the cornerstone to Marriott brand success. By engaging owners and franchisees to continuously improve the brand and its equity, JW Marriott provides a premium economic model. 20 / 21