Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 2614 / 15 JW Marriott Santé Fe, Mexico On-Property Experiences While it is the JW strategy to create an environment that is unique, authentic and blends effortlessly with the prevail- ing setting, each JW bears certain experiential signatures that define the brand and provide a level of continuity, ultimately driving guests to maintain a strong affinity for the JW brand. Service JW’s guest service philosophy is driven by the brand essence and core values: to be attentive, but not intrusive; focused on detail; knowledgeable; and committed to ensuring that every guest enjoys the authentic experience that a JW stay represents. JW service descends from a culture that is the legacy of its namesake and founder, J. Willard Marriott, who believed that impressive service can only be delivered by impressive people who are deeply immersed in the JW brand. Prior to every hotel opening, associates undergo extensive training to instill the care and pride that is necessary to actively engage in the service philosophy. Ultimately, every JW associate’s interaction contributes to crafting the guest experience. Sensory Programs Intangible touches often instill the most memorable experi- ences and keep guests coming back for more. JW sensory programming is meant to evoke emotion through carefully selected music, scent and botanicals. The brand consults with experts in each of these areas to create an exclusive sensory product that will enhance the brand experience for guests. Fitness & Spa The JW portfolio has a high presence of spa and well-being experiences, a key marker of the luxury tier. State-of-the-art fitness centers feature an inviting, uncluttered layout; industry-leading training equipment; unexpected luxuries; and a proactive staff that intuitively attend to guests’ needs. JW spas are exquisite sanctuaries that are singularly focused on providing a truly indulgent, calming experience and where signature treatments deliver authenticity with products and materials that are indigenous to the surroundings. Culinary At JW, there is a deep appreciation of the brand’s collective role in the vibrant health of the environment and JW guests. Chefs partner with local artisans, organic farmers and sustainable fisheries to deliver authentic cuisine for the sophisticated palate in addition to providing unique food experiences that celebrate well-being and sustainability. The JW culinary program also focuses on one of the guest’s most important passion points: wine. By partnering with acclaimed wineries and wine experts, JW associates are educated on the nuances of fine wine to better serve guests. In addition, JW provides exclusive wine experiences to guests through special tasting events.