Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26comfort over decoration » 8 / 9 The Target Guest JW guests are masters at the art of living. They are confident individuals who strive to create a comfortable, if not prominent, place for themselves in both their personal and professional lives. They appreciate the rewards that come with dedication to hard work and success. And they seek the balance that this level of accomplishment affords them. They are The Accomplished. The Accomplished prize their most precious commodity — time. So therefore they seek any outlet that allows them to make the most of their time and rise above distraction. JW understands them, and it is that keen understanding that manifests their preference for JW hotels and ultimately, their loyalty. For The Accomplished, it is the quality of their experiences and possessions that matters to them, not the quantity. They live meaningfully — turning their interests into passions. At JW, they can hone their passions — culture, culinary arts and well-being — with unique experiences that give them some- thing to look forward to and everything to remember.